Strategy Development and Problem Solving
Brand and Business Unit Marketing
- How to best position our portfolio of products for optimal value? Should we invest in this family of products or divest it?
- How to best position our products, offerings and upcoming launch product in the Integrated Hospital Network channel?
- How can our products and services support coordinated care models in multi-specialty Medical Group Practices? What are the unique needs of large, physician-owned Medical Groups?
- How will a formulary change impact my business results? Is the upside potential really worth the size of the rebate?
- Which accounts are most likely to impact volume and market share?
- How to wrap value around our products to support the quality objectives of our account customers?
- How do managed markets customers perceive the value of our products?
- What outcomes data and value propositions are relevant to the market?
- When should outcomes endpoints be considered for trial design?
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